Privacy policy

This Privacy Policy explains how E Photographic (Pty) Ltd (the “Company,” “we,” “us,” or “our”) collects, uses, and protects your Personal Information when you visit e-photographic.com or make a purchase.

Contact

If you have any questions, require further information about our privacy practices, or wish to lodge a complaint, please contact us at:

📧 Email: sales@e-photographic.com

Collecting Personal Information

When you use our website, we collect certain information about your device, your interactions with the site, and details necessary to process your orders. We may also collect information if you contact us for customer support.

“Personal Information” refers to any information that can identify you as an individual.

1. Device Information

Purpose of Collection: To optimise site performance, improve user experience, and perform analytics.

Source of Collection: Automatically collected using cookies, log files, web beacons, and similar technologies.

Personal Information Collected: Browser type/version, IP address, time zone, cookie data, site/product views, and search terms.

2. Order Information

Purpose of Collection: To process and fulfil orders, manage payments, arrange shipping, provide invoices, and communicate with you about your purchase.

Source of Collection: Directly from you during the checkout process.

Personal Information Collected: Full name, billing/shipping address, payment details, email address, phone number.

3. Customer Support Information

Purpose of Collection: To provide customer support and resolve queries.

Source of Collection: Directly from you when contacting us.

Minors

Our website is not intended for individuals under the age of 16. We do not knowingly collect Personal Information from children. If you believe your child has shared Personal Information with us, please contact us so we can delete it.

Sharing Personal Information

We share your Personal Information with trusted third parties only as necessary to provide our services, such as:

Service Providers: For example, our e-commerce platform provider, payment gateways, and courier partners.

Legal Requirements: Where required by law, regulation, or to protect our legal rights.

Behavioural Advertising & Analytics

We may use your Personal Information for targeted advertising and analytics, including:

Analytics tools (e.g., Google Analytics) to understand customer behaviour and improve our services.

Advertising partners to deliver tailored marketing messages.

You may opt out of targeted advertising through settings in your browser, ad preferences, or via services like Google Ad Settings.

How We Use Your Information

We use Personal Information to:

Provide and deliver our products and services.

Process transactions securely.

Communicate with you regarding your orders and inquiries.

Send you updates, promotions, or marketing (if you have opted in).

POPIA & GDPR Compliance

If you are located in South Africa, we process your Personal Information in accordance with the Protection of Personal Information Act (POPIA).
If you are located in the European Economic Area (EEA), we process your information under the General Data Protection Regulation (GDPR), based on lawful bases such as:

Your consent.

Performance of a contract.

Compliance with legal obligations.

Legitimate business interests.

Retention

We will retain your Personal Information only as long as necessary to provide our services, comply with legal obligations, or resolve disputes. You may request deletion of your Personal Information at any time.

Cookies

Cookies help us improve your browsing experience. We use:

Functional cookies (for basic site functionality).

Performance cookies (to measure usage and improve services).

Advertising cookies (to deliver relevant marketing).

Social media cookies (to integrate with platforms like Facebook or Instagram).

You can manage cookie settings in your browser.

Changes to this Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Any updates will be posted on our website with the revised date.

Complaints

If you are dissatisfied with how we process your Personal Information, please contact us first using the details above.

If unresolved, you may lodge a complaint with:

South African Information Regulator:

📧 Email: complaints.IR@justice.gov.za

🌐 Website: https://www.justice.gov.za/inforeg/